AHT Design

 

AHT Design is a local graphic design studio in California's Central Valley. We would love the opportunity to earn your trust. Graphic design is art with a commercial purpose, it is communicating complex and simple products, ideas or events in compelling visual stories. So what is involved in choosing a graphic designer?

 

You don't hire a designer simply because he can use the tools of his trade, they are but a means to an end. You hire a graphic designer for their imagination, expertise, creativity and execution. You are looking for the right person to invest themselves in your project.

 

There are many students, computer geeks, marketing guys, advertising specialists and graphic artists (who prepare files for the print industry) with varying degrees of talent, but this does not make them creative design professionals.

Graphic designers must often create under budget and time deadlines within sometimes tight guidelines what will best serve their clients needs, while balancing keeping their creative integrity intact. So you are not simply hiring a designer by the hour but ultimately by their ingenuity and their experience. The more time a designer has to research your industry and competition, understand your project and find an original solution to your design project generally the better.

 

Can the process be streamlined to meet a particular budget or time line? The short answer is yes, but not always and it will likely result in a less thought out solution, which may or may not be a good thing. This also means it is up to the designer whether or not they take on your project. That said any good designer's time in minutes is worth far more than some student's (who happens to know Photoshop) time in years.

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